Heron Foods is part of the B&M group, and the food brand is expanding into the South of England. This new store will complement Costa Coffee (currently open) a well-known local barber and a health and beauty business (soon to open).
Councillor Eugene Ghent, Executive Member for Housing and Assets at Central Bedfordshire Council, said: “Being on the main High Street, this commercial offer will further serve to bring the parade to life. We are delighted Heron Foods now sits within the heart of our community, bringing local jobs to Houghton Regis. Having this store in such a prime location will make life for those living here yet more convenient too.”
Heron Foods confirmed their reason for choosing Houghton Regis was based on ease of accessibility and it being a central location, making it within walking distance for many residents. The growing community will also be able to make use of the available short-term time parking on-site to ensure easy access.
A Heron Foods spokesperson said: “We’re thrilled to open our new store in Houghton Regis, adding another great community to those we’re already in. Providing top-quality products at amazing prices is something we pride ourselves on, catering for all those who are feeling the pinch in this challenging economic climate.
"With top brands and our special ‘Don’t Miss Out’ range, including a full ambient, chilled and frozen offering, we believe many customers will benefit from our new store in the area. Saving money on a weekly shop and feeding the family for less has always been important and forms a large part of our purpose. Now we’re open, we’d love to meet all our new customers from Houghton Regis and surrounding areas.”
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